A print-first mindset ends at the paper’s edge – but half of today’s merge output is opened on a screen. Product sheets should link to product pages, member cards to profiles, event badges to schedules. Adding those links by hand, per record, is nobody’s job description.
A column holds the URL; the Hyperlink node reads it and applies it – per record, automatically. Any element can carry the link: text, an image, a barcode, a QR code. No frame preparation, no post-processing. If a record’s URL cell is empty, you decide what happens instead.
Export as interactive PDF and every link is live – two hundred records, two hundred correct destinations, in one run. Digital price lists, linked catalogs, clickable directories: the same merge that handles your print output handles the on-screen version too.